Social Media Graphics for the Institute for Nonprofit News
The Client: INN is a non-partisan network of independent journalists.
The Brief: Design a series of cohesive instagram graphics to promote articles from news outlets within the clients network.
The Process: My process for this project included creating an illustration style for the posts, building a few template options, and creating the posts.
Illustrations
When creating illustrations I used a grainy and distressed style to convey the human centered nature of their work. I wanted the images to feel warm and friendly but not overly positive as many of the articles touch on darker topics.
Building the Post Template
For each post I decided whether an illustration or stock photo would be a better fit and I created a few template options.
Custom Graphics
Special occasions such as Sunshine Week or World Press Freedom Day required custom graphics which still fit under the INN brand umbrella.
NewsMatch
NewsMatch is a subbrand of INN which has a much bolder and more minimalist style. I created a graphics for the annual NewMatch report, a poll about news organization fundraising.
