Brand Design for Moonsong Labs, a venture studio in the tech space.
The Client: Moonsong is a venture studio that supports clients in building and scaling software companies. The companies core values include security, transparency, viability and innovation.
The Brief: Moonsong approached me looking to create a comprehensive visual identity system which conveys their core values. They specifically wanted to emphasize the value of security through a calming design and color palette. Furthermore, they wanted to encorporate moon imagery
The Process:
My process for brand design includes moodboarding, initial sketches, refinement and delivery of final brand assets.
The moodboard selected by the client was bold and futuristic. This aesthetic uses dark backgrounds, reflective textures, and gradients.
Moodboarding
Initial Sketches
After deciding on a style for the brand I started with the logo design, typography selection, and color palette. The client liked the idea of using some lighter blues and greens and whites on a dark background to mimic the feel of a night sky.
The Brand
After several rounds of revisions, we created this logo which ties together the minimal clean aesthetic and calming celestial imagery the client requested. I also selected a color palette of tranquil blues and greens, as well as began designing templates for their blog and social media posts. As the brand came together I started putting together their branding guide.
Blog Imagery & Social Media
In addition to fonts and colors, I created grainy textured backgrounds to use for blog imagery and social media posts. These abstract backgrounds added another element to the brand and brought in more of the futuristic sci-fi aesthetic.
