Brand Exploration for a Shimmer Chef, a unique Skincare Company
Art Direction: Gage Salzano
Collaborators: Michael Miller + Gage Salzano
The Brief: Shimmer Chef is a skincare brand for hair, scalp and spirit. Founded by the Sanford sisters, their products combine traditional Mexican recipes with modern Neuroscience. Shimmer Chef uses a unique process of food fermentation to create their products, and they wanted their new brand to emphasize the use of raw, natural materials, as well as the founders Mexican Roots.
The Process: For this project we needed to create a logo and brand, social media graphics/ads, and packaging design for shimmer chef’s products. My teammates and I kicked off this project by initially doing our own exploration on possible typography, logo design and color palettes.
Ideation
In my ideation, I explored using earthy colors and handdrawn elements to convey the handmade quality of Shimmer Chef. I also experimented with using bold text interacting with macro photos of their ingredients. My idea with this direction was to emphasize the real food ingredients they use rather than chemicals.
Refinement
The client really liked the idea of using bold headlines and macro zoomed photos of their ingredients for marketing materials, so I continued to finesse those designs. At the same time, my co-designer Michael was finding the perfect typeface for the Shimmer Chef logo.
Once the Shimmer Chef Logo was completed, we began to expand the brand, selecting a color palette based on the ingredients found in their skin care products. I also started to play around with the letters in the logo, creating a smaller SC mark. Finally, we started applying the logo type and color selections to create a packaging design.
