Print Design for Appalachian Mountain Club
The Client: Appalachian Mountain Club is a nonprofit dedicated to the protection and enjoyment of the outdoors.
The Brief: I worked as an in-house designer at AMC for three years, collaborating with cross-organization teams on social media, print pieces, and their quarterly magazine, AMC Outdoors.
The Process:
Shortly before I started at AMC, the organization rebranded, so I contributed to applying that new brand to their existing materials.
The AMC BrandThe AMC brand embraces a range of warm and bright colors, and features human-centered photography.
Merch Design
NH48
One merch piece I really enjoyed creating is this poster series for the 48 Mountains in New Hampshire above 4000’, known as the NH48.
Donor ReportsEach year I created a bold, unique print piece showcasing AMC’s accomplishments in the past year.
